What Do We Mean By EEOS?

I'm still trying to figure this one out. Though we've said it for some time. Our Agency, R.N. Johnson Creative Marketing has been using this acronym: "Energy, Excitement, Opportunity, Sales (EEOS).

It's not just the underlying physics or meaning for the word Energy, (although that may be enough to catch someone's interest). Energy is a by-product of successful marketing. It works both ways on behalf of customers and marketers. A good idea brings some energy with it. People work harder, etc. And, it can reach the customer via many points of subtle perception.

You've got to like marketing to think of it as imparting energy to a company or an organization. It has to be fun for someone to think of it in this way. Ben & Jerry's? The infamous Google? How many celebrated companies inspire their employees and stimulate their customers? A few good ones certainly. They almost all have very resolute marketing.

Then, this work Excitement comes in.