A short post before I go home tonight. It's been along day. Sump pumps in the morning, my car to the repair garage this afternoon. Websites under construction, in varied states of readiness.
I'm too am ready... to go home. Connect my son's iPod with the iMac (the upgrade to system 10.3 has not gone smoothly). So I'm ready to head for the door. Then all of a sudden I think, "Hey, the Blog!"
So here I sit, thinking of Fruitstands, a.k.a. the fruitstand theory of marketing. Had a thought to add concerning this ancient and venerable theory (something akin to a marketing darwinism). But it ain't quite so just yet. My brain pan is a little bit heavy.
The theory is simple enough: that many business owners think of marketing as they once thought of the lemonade stand they had when they were kids (the lemonade theory?). You set up the stand, place your merchandise on it, set your price and wait for business. Why it's known as a fruitstand theory I can't say. Unless people think of fruitstands as a more grown up substitue for the simple koolaid or lemonade kart. Perhaps fruitstands were an eary model of immigrant success. They were very simple: Sort 'em, stack 'em and price 'em, and you are on your way. (e.g. Dominick of grocery fame started out with a hot dog cart near Wrigley Field).
What I love most is how simple, logical and true to life. So many of our client seem to have the beloved fruitstand in mind when they start out (and some think of it quite foundly as representing their currentl vision).
I don't want to trash it for anyone. Simple is good.
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